Designer: Gucci
Written by chameleonfridays on July 6th, 2008Gucci was founded by Guccio Gucci in 1921 and is one of the most famous family run business in the world. Over time numerous brothers, sisters, fathers and sons have been involved in running it.
From this time on, The House of Giccui (its full name) worked to develop an exclusive brand and by the 1960s Gucci had developed its “GG” logo. The brand was perfectly advertised by the uber-famous Jackie Kennedy and Grace Kelly; who wore the “Jackie O” shoulder bag and Flora silk scarf, respectively.
However in the late 1970’s the family in-fighting and bad business decisions brought the company to its knees, almost causing the company to go bankrupt. During this period, the company moved into retail fashion producing accessories, perfume and even trimmings for some of the General Motors cars (?!). This sequence of events caused further splits within the Gucci family and ended with most of the family leaving the company.
In the 1980’s the company came under control of just one of the Gucci family: Maurizio Gucci. This stopped the infighting and resulted a huge turn around.
Gucci has since grown into the giant fashion house it is now famed for, and controls many other lines, including:
Yves Saint Laurent (100% share)
Sergio Rossi (100% share)
Bottega Veneta (100% share)
Balenciaga (91%)
Alexander McQueen (51% share)
Stella McCartney (50% share)
