What is Brazilian hair straightening?

Written by chameleonfridays on August 9th, 2008

Brazilian hair straightening is a method of straightening hair, temporarily.

It has several names including:

  • Keratin straightening
  • Brazilian blow out
  • BKT
  • BKST
  • Brazilian Keratin hair straightening
  • Escova progressiva (the Brazilian name)

It uses a solution of Keratin to seal the hair and hold it flat.  Normally it lasts around 10 weeks, after which time it will need treating again.

Its not cheap, at around £200 to £500, with only a few salons in London who provide this treatment.

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