A new concept in shopping has been launched today, My Mall is the worlds first virtual shopping centre. The 3D graphics replicate a real mall with shoppers able to ‘walk’ around all 36 (yes 36) floors and go through virtual store fronts. The shop levels are even in categories to ensure that your money is much easier to spend on the 25 million products available.

The CEO of MyMall Ishmael Bahadur stated “We’ve created an actual shopping mall inside customers’ computers. Even those without broadband can access the site quickly, thanks to recent advances in 3D graphics. Anyone who can go shopping in real life can use MyMall.”

Adding “Besides being faster and more convenient, MyMall is also more environmentally sound. Based on average journey times, we found that 100,000 shoppers using MyMall instead of driving to their local shopping centre could save up to 65,400 tonnes of CO₂ every year. “

Over 500 brands, both international and from the UK are contracted, with more waiting in the wings, to sell their addition to the huge range of goods. Currently you can buy anything from clothing and the usual shopping centre fayre, to fast food deliveries and insurance.

“MyMall isn’t like any other online shopping portal. Instead, it replicates a real-world mall in a virtual world. That allows us to promote and brand ourselves just as we would in any of our actual high street stores. This is undoubtedly the next generation of online shopping.” Nicki Proctor from Gorgeous Couture

The press release goes directly into competition with Westfield, using a table to differentiate between the two;

	MyMall	Westfield
Square Metres	unlimited	150,000
Retailers at launch	500	265
Department Stores	10*	5
Hours open per week	24/7, 365 days per year	82
Restaurants/Takeaways	1,200*	40
Parking spaces	None needed	4500

Let the Christmas battle commence!