Ugg booots – Westfield strikes retail gold
Written by chameleonfridays on November 17th, 2008
Not even the Ugg team could have predicted the launch of their first European store being so huge. Westfield shopping centre have faced massive crowds and have had to employ a constant rotation of doormen to manage the chaos at the store front.
There have been a credit crunch busting 30,000 shoppers to the store (not the shopping centre, just the Ugg Australia store), making a total mockery of the financial crisis.
Lets not forget, the current bestselling boot ‘knightsbridge’ retails at £225. The company are opening a second store in Covent Garden at the end of the month, no doubt with the prediction of additional security requirements.
Not bad, for a boot that was worn by Australia’s version of ‘Chavs’. This was until 2003 when Kate Moss, fashion catapult (she launched Stella McCartney at her catwalk debut too), that wore them and brought them screaming into the UKs conciousness.
£250 million a year turn over later, the Ugg brand is so last season, this season and probably the next few too. For those of you that can’t quite afford them, TK Maxx have been seen selling the Ugg classic tall boots at £135 (pictured).
