As all good singing competitions should be, the best voice won X factor this year. Alexandra Burke now steps up to take the crown from last years winner, Leona Lewis.

We take a look at some of her best outfits this season………………..

She looked effortlessly stylish in this, one shouldered and sequinned, on trend but not too ‘fashion‘. Good tone for her skin, young but still elegant, great.

PVC leggings from the Cheryl Cole school of  X factor fashion, but wow, she looked great. Again good colour, and still age appropriate without looking trashy. Alexandra manages to look sexy but not cheap, even though everything is tight.

Here’s not forgetting just what a brilliant stylist and personal shopper can achieve.

Faye Sawyer, we salute you, there have been some tricky moments (mainly with Laura White), but a personal IMDB reference is pretty impressive!

Traditionally society wore their clothes and then either threw them away or sold their ‘designer’ and ‘vintage’ threads to specialist stores.

However with a recession looming, everyone has had to become a little bit more fashion savvy. Quality rather that fast/cheap/third world fashion and selling the good stuff on. Most of us have jobs/lives and although there is a pretty penny to be had on eBay, who has the time to get to the post office? Step in these stores, as featured in The London Paper, undercutting the 60% commission charges for selling your clothes and making your purchasing feel a little bit more refined than eBay. You’ll also make some cash, thus giving more money to spend, boosting the economy. Win, win!

They accept high street, designer and even unwanted vintage, and thanks to the stores’ central location, you can expect your stuff to get snapped up fast.

Best of all, Bang Bang buys your stuff up front – so you get the cash immediately rather than waiting for them to shift your style mistakes.

You get only 30 per cent of what they hope to sell it for, but it’s the only place we know that will sell on your cheapie high-street clothes.
21 Goodge St, W1, 020 7631 4191, 9 Berwick St, W1
Commission taken 70%

The Closet Bureau

How come nobody thought of this before? The Closet Bureau is a chi-chi new website that takes designer fashion and sells it for you on eBay.

Founder Sophia Greene (a fashion PR, naturellement) was inspired by her own mama. “Because they didn’t know how to use eBay, my mother and her friends would take their clothes to dress agencies, on a monthly basis, where they were charged up to 60 per cent commission for selling the clothes and got little  back,” says Greene. “We charge 35 per cent and take care of everything from cleaning to photography and shipping.”

Besides shouldering the admin, Greene knows all the ­insider eBay tricks. In fact, this canny clothes horse once sold a pair of Louboutins she bought for £200 at a sample sale for £1,200 . We’ll have a bit of that.
www.theclosetbureau.com, FREE collection from Zones 1-2
Commission taken 35%

Writen about in Vogue here

Seconda Mano
Don’t be confused when you arrive at ­Seconda Mano on Upper Street. The ground floor is a hairdresser, but below stairs you’ll find a cache of second-hand designer ­treasures (well, we say second-hand, but most of it is unworn).

Seconda Mano will sell your unwanted clobber at 50 per cent commission. It sounds like a lot, but their prices are quite high so if they sell your stuff you can still make a tidy profit.

They take clothes, jeans, shoes and accessories, but everything must be in mint condition, preferably with a designer label attached. In other words, that ill-advised Topshop playsuit need not apply.
53 Upper Street, 020 7359 5284
Commission taken 50%

Brazilian Keratin Treatment (BKT) can last for anything from three to four months, but during this time hair can not be expected to be perfectly straight every morning, and straighteners will still be required.

The quality of the hair straighteners will not directly effect how long the BKT treatment will last, but it will effect how easy it is to keep your hair smooth and sleek.

Over the coming weeks Chameleon Fridays will be reviewing some of the top brands, including GHD, Babyliss, and Remington.

Below is an article answering the most common questions on Brazilian Keratin Treatment

General Questions

What is Brazilian Keratin Treatment?

What happens during a Brazilian Hair Straightening Treatment?

How long does BKT last?

What does hair look like after is has been treated?

How much does BKT Cost?

Can you use Brazilian Keratin Treatment at home?

I have very curly hair will Keratin Treatment give me straight hair?

What is X-Tenso and Yuko?

Which is best BKT or Yuko/ X-Tenso?

How to treat your hair after BKT

Does it matter if I get my hair wet after keratin treatment?

Can I go swimming after BKT?

How soon should I wash my hair after BKT?

Do I have to wait 3 days before wetting my hair after keratin treatment?

What shampoo should I use after Brazilian keratin treatment?

What conditioner should I use after Brazilian keratin treatment?

What to do after Keratin Treatment?

What not to do after Keratin treatment?

Health Questions about BKT

Is Brazilian Keratin Dangerous?

What Chemicals are in BKT?

Are there problems with Keratin getting into your eyes?

Brazilian Keratin Treatment and Sodium Chloride, what is the issue?

Keratin Treatment and formaldehyde, what is the all the debate about?

Does your hair fall out after BKT?

Are there any problems associated with using Keratin?

How many times can you use Brazilian Keratin Treatment?

Can keratin treatment be done again before it washes out?

Can I get my curls back after having my hair straightened?

What is Brazilian Keratin Treatment?

o Brazilian Keratin Treatment has numerous names including:

• Keratin straightening

• Brazilian blow out

• BKT

• BKST

• Brazilian Keratin hair straightening

• Escova progressiva (the Brazilian name)

• “the permanent blow dry”.

It is a treatment that is designed to give hair that “just out of the salon, blow dried look”.

In brief it works by applying a product, Keratin to the hair and then sealing that product to the hair. The net result is that hair is normally straighter (as if it had been blow dried straight).

For more details see here and a video here.

• If a person has the BKT treatment the net result is that they will generally have straighter, more shiny, more “healthy looking” hair.

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What happens during a Brazilian Hair Straightening Treatment?

* During a treatment the hair is first washed, with a clarifying shampoo, to open up the cuticles. Then the treatment is applied, which contains the Keratin. Then heat is applied through straightening irons. The heat seals the Keratin into the hair and so removes the frizz.

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How long does BKT last?

o Between two to four months. BKT is not permanent and is eventually washed out.

The more the hair is washed, the quicker the keratin will be washed out.

o If hair is washed one a week it may last 4 months, if its washed 3 or 4 times a week then it may last two months. For this reason three months is the most common average for the length of a keratin treatment.

What does hair look like after is has been treated?

o BKT normally makes the hair look shiny and more healthy. Surprisingly the hair can also feel softer. Keratin provides a lot of nutrients for the hair, hence it looks so good afterwards.

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How much does BKT Cost?

o Its not a cheap treatment and costs vary, depending on the salon, from £200 to £500 per treatment.

Can you use Brazilian Keratin Treatment at home?

o No. The procedure involves a very long and detailed hair straightening process using irons and driers. It takes over 2 hours, and this is not something somebody can “have ago at”.

DIY is not a good thing!

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I have very curly hair will Keratin Treatment give me straight hair?

o Possibly not, it will depend on the exact hair type. If its incredibly tightly curled hair then you may end up with soft curls

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What is X-Tenso and Yuko?

o These are both Japanese hair straightening products. They work by applying a chemical to the hair that stays on the hair for the rest of its life. The hair is permanently straight and will only return to its natural method as the hair grows.

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Which is best BKT or Yuko/ X-Tenso?

o They are very different treatments and it depends what you want. The former allows for flexibility and a more natural look, the latter is a longer lasting treatment.

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Does it matter if I get my hair wet after keratin treatment?

o Yes, initially. BKT is not permanent and comes out in the wash; the less the hair is washed the longer it lasts.

o For the first 3 to 4 days after Brazilian Keratin Treatment the hair should not be washed, and then it should only be washed with a sodium chloride free shampoo and conditioner

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Will sea water damage my hair after BKT?

o No, but it should be avoided. Sea water, which is salt water (and salt is Sodium Chloride), washes the keratin out of the hair quicker than normal water.

For this reason swimming in sea water reduces the life span of a BKT treatment.

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Can I go swimming after BKT?

• Brazilian Keratin Treatment is washed out more rapidly by sodium chloride and chlorine. Sodium chloride (salt) is in sea water and chlorine is in most swimming pools and spas. So if your going to swim, and want to keep the BKT effect for as long as possible try and cover your hair.

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How soon should I wash my hair after BKT?

o About three to four days after the first treatment

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Do I have to wait 3 days before wetting my hair after keratin treatment?

• Yes, a minimum of three days, possibly four, depending on your hair type.

What shampoo should I use after Brazilian keratin treatment?

It must be a sodium chloride free shampoo. Most of the shampoos in the market contain sodium chloride; Eluence produce one at £20.

However, the same product can be purchased for just £7 from this site. Even though the postage and packaging is expensive its still very cheap. If you can buy several you will get a very good bargain.

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What conditioner should I use after Brazilian keratin treatment?

o The conditioner, like the shampoo, this needs to be sodium chloride free. As the sodium chloride washes out the keratin faster.

The conditioner can also be bought cheaply from this site.

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What to do after Keratin Treatment?

* Do keep your hair dry

* Blows dry your hair after washing.

* Do wear a silk scarf to pull your hair away from your face.

* Do use a shampoo without Sodium-Chloride (Sulfate-Free) on your hair at all times.

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What not to do after Keratin treatment?

* Don’t do any of the following for the first 3 or 4 days:

1. wash your hair

2. Tie your hair into a pony tail.

3. Use hair clips.

4. Do not place your hair behind your ears.

5. Do not exercise or sweat.

6. Do not use hair bands.

7. Do not use your glasses to hold your hair back.

8. Do not use sprays, gel or mousses.

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Is Brazilian Keratin Dangerous?

o No. There are two types of BKT. BKT with formaldehyde (commonly referred to as just BKT without an reference to the formaldehyde ) and BKT without formaldehyde, commonly referred to as BKT formaldehyde free. Some people do not like the formaldehyde product, due to the nature formaldehyde   – it is a potent chemical.

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What Chemicals are in BKT?

o BKT contains ether, Keratin, and more often than not formaldehyde. Unless its specifically states its “formaldehyde free” then it will almost certain contain that.

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Are there problems with Keratin getting into your eyes?

* During the treatment it is a possible that you could get the product in your eyes, much like there is with any bleach, shampoo, or conditioner. During the treatment its possible the fumes given off could go in to your eyes.

This is not problematic, any more than getting shampoo in your eye – merely wash it out.

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Brazilian Keratin Treatment and Sodium Chloride, what is the issue?

o Sodium Chloride, which is salt, is found in both sea water and most shampoos. In its self it is harmless and will not damage the hair, however it does wash keratin off quicker than normal water, reducing the life span of a BKT treatment, therefore is should be avoided.

There are shampoos available that do not contain sodium chloride.

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Keratin Treatment and formaldehyde, what is the all the debate about?

• BKT has been available in the UK for the past few years, famously used by Girls Aloud; it has been in the US for much longer.

The primary chemical in BKT is Keratin – which holds the hair. However, most BKT treatments also have formaldehyde in it.

• Formaldehyde is not a nice chemical, and has been linked to cancer. There are no known cases of death or even illness from its use in BKT, and the concentrations are so low, and the exposure so minimal it is unlikely to have an effect for the customer. The stylist, on the other hand, has regular exposure to the chemical, on a daily basis and for this reason some hair dressers simply will not work with it.

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Does your hair fall out after BKT?

o No, not all

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Are there any problems associated with using Keratin?

o No, none, other than you have to wait for several days before washing it. The hair actually looks and feels better after the treatment.

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How many times can you use Brazilian Keratin Treatment?

o As many times as you want, as it is not harmful for the hair

Can keratin treatment be done again before it washes out

* Yes, can easily be done every month (funds permitting), as BKT does not harm the hair.

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Can I get my curls back after having my hair straightened?

o Yes. If you’re using BKT once it’s been washed out the hair will return to normal.

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This week Yves Saint Laurent are launching a version of its bestselling highlighter/concealer ‘Touche Eclat’ specifically for men. It is released exclusively for Selfridges, tomorrow. Is it a deception too great for the modern British man though?

Interestingly, they have chosen to use recent Big Brother contestant Stuart Pilkington, AKA ’stage faller extrordinare’ (have you seen it? worth a look, best Dr Pepper moment ever, couldn’t have been worse), as the model fronting campaign.

This is interesting because the ’star power’ that contestants of the show now have is at an all time low, with many being unable to secure an agent and being ‘blacklisted’ from events before even leaving the house. A luxury brand such as Yves Saint Laurent (furthur enhanced by being under the control of Gucci), generally wouldn’t like to associate themselves with ‘Zelebrities’, perhaps it is PR savvy by appealing to the masses? Perhaps Stuarts model looks, accompanied with his Alpha Male body but, penchant for eyeliner and nail varnish, make him an advertisers dream? Only the men will tell.

Stuart has been quoted as saying;“Since leaving the Big Brother house, I’ve become increasingly self-aware of my daily appearance as I start to get recognised when I’m out on the street.  I was sent a Touche Éclat For Men this week and have already started using it as a concealer under my eyes – its magic, I love it., it hides the dark circles under my eyes, especially before I go to my nans’ for lunch to avoid interrogation on the antics of the night before!”

The male version of the product ‘Touche Eclat For Men’ is unfragranced, retailing at £22.50. The company claiming that it will ‘encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look‘.

The product follows on from the recent Superdrug launch of mens make up called ‘Taxi Man’ and taps into the 700 million market for men’s grooming products.

Geri Halliwell, of the Spice Girls fame, has stripped off to a bikini for Hello magazine’s current issue. The article is accompanied with Geri commenting on her discomfort and self consciousness stating, ‘I haven’t been willingly photographed in a bikini for seven years - and I don’t think I’ll do it again.’

There is no doubt that Geri looks amazing in her bikini aged 36, putting women half her age in the shade. However, it wasn’t that long ago Geri was doing sterling work as a UN ambassador, in an attempt to be taken more seriously. It is also a concern that a woman who was so publicly open about her eating disorders, is verbally uncomfortable about the shoot.

What message does this send to the legion of old and now new spice girls fans regarding publicity. Whether you like it or not, you have to take your clothes off to sell pictures? Is this the girl power the Spice Girls so animatedly promote? Hello?

For tips on looking good in your own swimwear see, swimwear trends or swimwear styling for your individual shape;

• Tall
• Petite
• Large Bust
• Small Bust
• Large Bottom Half (hips/tums/bums)
• Small Bottom Half (straight and flat hips/tums/bums)

A large group of women dressed only in their underwear posed in front of a billboard at Charing Cross Road today. They were there to promote the launch of wonderbras new D to G cup range.

The advert is a mosiac made up of 8000 ‘real’ (as in not paid models), womens underwear shots. The individual photographs make up a large picture of new wonderbra model Katie Green.

The company are hoping to capitalise of the previous success of the “Hello Boys” poster campaign from ten years ago. The old advert featured model Eva Herzigova, now sadly a lot more ‘boy’ than ‘hello’ having shrunken to skeletal proportions.

The range has been launched to “answer the demands of the ‘dress to impress myself’ generation” according to wonderbra. Wonderbra spokeswoman Julia Nolan also said: “This is the most inclusive lingerie billboard in history and we’re so proud of our one thousand girls, who are now Wonderbra billboard models”.

The company website has an interactive version of the billboard, which is also being put up at Tottenham Court Road today, so that each of the photographs can be viewed full screen.

The campaign is an interesting response to Marks and Spencers negative press regarding the inflated charge for larger sizes. Wonder if wonderbra will do the same?

Follow link for tips on choosing swimwear for a large bust.

CBS News Article on the “dangers” of BKST/Brazilian Keratin Straightening Treatment

Its an American news article, so it takes itself very seriously.

Male grooming is now worth an estimated £700m in the UK and is the fastest growing sector in the beauty industry. It seems that men are no longer content to buy or more commonly borrow (I would say steal), their partners products. Loreal have capitalised on the powerhouse that is celebrity endorsement, with their legion of Alpha males now telling the boys they too are “worth it”.

Superdrug have just launched their new Taxi Man range of male cosmetics. First up is the brilliantly titled guyliner and manscara (both £6.50). In September, we will see a concealer (£6.50) and lip balm (£5, £5?!) There is also my ego cosmetics , and lets not forget that clearasil have been subtly promoting their tinted cream in non gender specific teenage advertising for years.

Lots of reports covering the new Taxi man range for superdrug are overlooking the facts. This is not ground breaking, men have worn make-up since the beginning of time. The Egyptians were all about eye liner, let’s not pretend this is a new thing. What about the reign of Elizabeth l? Apparently the nomadic tribe Niger Wodaabe have highly made-up male beauty contests judged by the women.

Wonder if the men feel objectified? What would Superwoman think?

For more details than you could ever wish for on the history of men’s make up, see A history of men’s grooming.