This week Yves Saint Laurent are launching a version of its bestselling highlighter/concealer ‘Touche Eclat’ specifically for men. It is released exclusively for Selfridges, tomorrow. Is it a deception too great for the modern British man though?

Interestingly, they have chosen to use recent Big Brother contestant Stuart Pilkington, AKA ’stage faller extrordinare’ (have you seen it? worth a look, best Dr Pepper moment ever, couldn’t have been worse), as the model fronting campaign.

This is interesting because the ’star power’ that contestants of the show now have is at an all time low, with many being unable to secure an agent and being ‘blacklisted’ from events before even leaving the house. A luxury brand such as Yves Saint Laurent (furthur enhanced by being under the control of Gucci), generally wouldn’t like to associate themselves with ‘Zelebrities’, perhaps it is PR savvy by appealing to the masses? Perhaps Stuarts model looks, accompanied with his Alpha Male body but, penchant for eyeliner and nail varnish, make him an advertisers dream? Only the men will tell.

Stuart has been quoted as saying;“Since leaving the Big Brother house, I’ve become increasingly self-aware of my daily appearance as I start to get recognised when I’m out on the street.  I was sent a Touche Éclat For Men this week and have already started using it as a concealer under my eyes – its magic, I love it., it hides the dark circles under my eyes, especially before I go to my nans’ for lunch to avoid interrogation on the antics of the night before!”

The male version of the product ‘Touche Eclat For Men’ is unfragranced, retailing at £22.50. The company claiming that it will ‘encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look‘.

The product follows on from the recent Superdrug launch of mens make up called ‘Taxi Man’ and taps into the 700 million market for men’s grooming products.

]]> http://www.chameleonfridays.com/features/2008/09/11/more-make-up-for-men-big-brother-still-watching/feed/ 0 http://www.chameleonfridays.com/features/2008/08/10/shampoo-after-brazilian-keratin-treatment/ http://www.chameleonfridays.com/features/2008/08/10/shampoo-after-brazilian-keratin-treatment/#comments Sat, 09 Aug 2008 23:23:46 +0000 chameleonfridays http://www.chameleonfridays.com/features/?p=898 After a BKT treatment you should use a sodium chloride and sulfate free shampoo.

Sulphate free shampoo

A recommended one is by Elucence, at around £20, pictured inset.

However, it can be purchased for just £7 from this site, the postage and packaging is expensive, so if you can buy several you will get a very good bargin.

• Be realistic
  What you dream of wearing may not be the dress for you. Take into consideration your height and figure; there is a vast and exciting selection of bridal wear from the short and sexy to the rich and regal. Look around and try on lots of styles before you settle on a dress – it may be completely different from the one you envisaged!
• Keep in budget
  Think about what you can spend, not what you want to spend. This may well be the deciding factor between haute couture and a less expensive dressmaker. See High street brides for budget altearnatives.
  
• Be seasonal
  Consider when you are getting married. Winter weddings are becoming increasingly popular and with them they have brought an advent of new and exciting bridal wear. Rich velvets, medieval-style hooded cloaks and bejeweled tiaras are some of the attractive and unusual accessories for a revitalised wedding season.
• Follow nature
  Each season brings new and vibrant colours and fragrances, they are there for a reason. Consult your florist on the appropriate flowers for your season, he/she will be able to offer you creative ideas that you will not have imagined.
• Be prepared for your hair
  Have a hair rehearsal well in advance of the day. As with your dress your idea may not suit your style. Your hairdresser will take into consideration not only your veil and headdress but also your choice of bridal wear and wedding theme/season. Source
• Be Make up ready – View Bridal beauty for make up tips on your big day.

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The design duo launching the range

have ventured into the wedding market.

Launching their collection with only one dress, fashion concious shoppers snapped up the gown, only for them to appear on Ebay at double the price hours later.

They have also included a mens tuxedo and other wedding appropriate wear to the range. See High Street Brides for more budget alternatives.

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• Don’t have intensive beauty treatments the day before, as skin can react to, and is more sensitive in, the heat. Have a skin microdermabrasion facial about a month beforehand – then pedicures and manicures the day before.
• Well-groomed eyebrows are essential. Invest in a professional to shape them – done properly they can transform your face.
• You could try my Jemma Kidd Make Up School “Lash Tint” instead of mascara. This lasts for 24 hours with no smudge, no smear, so even if you cry you won’t end up looking like a panda eyes.
• Keep it natural. Daylight can be quite unflattering if you pile on make-up, especially powder. What you really want is flawless skin – try to get a slight base tan ahead of the day without burning so it evens out your skin tones.
• Use cream products that aren’t too greasy – you don’t want to look melted in the sun. Creamy textured concealers, blushes and eye creams are much more hydrating on the skin and they are also easier to blend.
• To achieve a flawless-looking complexion, don’t apply loads of foundation. Instead, use a cream concealer to build up coverage where your skin really needs it – and blend, blend, blend. Finish with a light dusting of translucent powder to remove shine and help make-up stay put.
• Invest in a great skin illuminator – most brands do them and they will transform your skin and make it glow. Apply before foundation and then use on cheekbones to highlight. Becca does a great skin illuminator which can also be used all over the body to make skin shimmer (stockists: 020 7225 2501).
• Finally – don’t kiss too many people. Foundation rubs off and men with stubble will give you red cheeks.

If all else fails smile, there is always photoshop! See Cutting Wedding Costs for more tips.

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• The dress can be a huge expense. See Wedding Dress Savings and High Street Brides.
• It is not cheap for the guests either, with the average cost of travel, accommodation, gift and new outfit totting up to about £300. Be considerate by and help out by agreeing discounts on the reception accommodation for your party and providing coaches etc. You’ll have more guests attend, and that means more presents for you!
• The venues for receptions are often more expensive than at weekends, try going midweek (make sure you give guests plenty of time to book the day off of work).
• Catering is a major cost, so limit the official reception to a few people and then have a party in the evening for the others.
• Firms which hire out chauffeur-driven limousines usually charge much more if they know they are being booked for a wedding. First agree a fee and then let them know it’s for a wedding.
• If you are planning a cross-Channel trip to buy the wine or champagne for your reception don’t forget that many venues charge ‘corkage’ for allowing you to bring your own booze.
• Consider choosing dresses that the bridesmaids can wear again at other formal occasions; which would give better value.
• Hire a photographer just for the formal photographs. Let your guests do all the photography work for you at the reception.

If you have managed to keep the bills low enough, it could be worth spending a little extra on wedding insurance. There are real risks of ruined dresses, damaged suits, cars that turn up late, lost photographs and even, dare we say it, cancellation. Full article

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Monsoon: Wiston Wedding Dress

As the sound of belts tightening across the country, signals cut backs to the retail industry. Brides-to-be are benefiting from a clever twist on the traditional wedding industry. Whereas Berketex Bride previously ruled the budget end of the industry, now brides have ‘designer’ high street ranges at their fingertips.

Even better is the quality of the dresses, with silk, lace and chiffon all being readily available on the high street. Brides no longer have to compromise when on a budget by having a higher man-made material content. It’s now possible to save money and not have to wear nylon taffeta.

Here are the current high street choices;

• Marks and Spencers kicked off their launch with executive Stuart Rose stating: “We dress hundreds of thousands of girls every day, so why not for their wedding day, too? This is a good, affordable offer for our customers.” The collection includes five wedding dresses to suit a range of budgets, tiaras and veils, outfits for the groom and bridesmaid’s dresses. Prices for the dresses start at £59.99 and M&S also have a dedicated bridal lingerie range to further ensure more spending in their store.
• H&M recently launched their designer dress collection from the Dutch duo Viktor and Rolf. The dresses priced at £219.99 were so popular with fashion concious shoppers that the available stock appeared on Ebay for double the price within 24 hours.
• George at Asda launched with Angela Spindler, George’s global managing director saying: “You’ve heard of fairytale weddings well we think that most wedding dresses are being sold with a fairytale price tag. With the introduction of our new bridal collection all that is set to change.”For the truly budget conscious, Asda claim they can dress both the bride and groom for £200. Dresses start at £60, with the addition of bridesmaids and pageboy outfits to complete the collection.
• BHS launched at the end of 2007. They have a range of both dresses and separates, with bodices starting at £30. This range was given furthur coverage as it was championed for the wedding show episode of The Apprentice this year, by runner up Claire Young.
• Monsoon have launched their range at the top of the high street market with dresses from £135. What the extra money will buy you is vintage styling and luxurious fabrics. Their range comes complete with bridesmaids dresses and utilizes its Accessorize department by proving a full range of accessories.
• Debenhams use their top designers, like Julien Macdonald, Jasper Conran and Pearce II Fionda , to design dresses with a starting price of £65. They also have a dedicated wedding service which enables their clients to get everything they need in store, from the dress through to the wedding gift list.

• Gap have yet to launch, but their selection of bridal dresses are rumored to be by British designer Roland Mouret.

Fashion designer Jeff Banks however, doesn’t share the same enthusiasm, when he was quoted saying (when viewing the Asda collection), “Brides spend years planning their weddings these days and the dress is the central part.” This may be true, the question all brides need to ask is just how much they want the cost of the dress to feature on the big day. See also Wedding Dress Savings.

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The average UK wedding now costs £15, 244., with women being 28 and men age 30 for the ‘I do’s’. Taking into account that the average first time buyer is 34, requiring a deposit of £18,000, (this is approximately 5 years of saving), do we have our priorities wrong?

By no means am I saying that marriage is not important but , can this love keep us so warm we are now forgoing a property to cement it?

What can be a significant cost on the day is the wedding dress. There is a huge industry just surrounding this one item of clothing, with a price tag of £1000 upwards being commonplace.

Here are some alternatives to save you money;

• Why not consider hiring a dress. You will have a large choice at a fraction of the price for a purchase. You can add savings to a honeymoon of a lifetime or some fabulous shoes you will get more future wear from.

• Give your dress a new lease of life by dying it or tailoring it differently. Some women want to have a special dress that is only theirs, but many brides who purchase, simply pack the dress away in a box and rarely look at it. The question you need to ask is what is your social life like, will a dyed wedding dress, be something you can make use of (black tie functions etc)? If so, maybe buying a dress is a good investment.

• How about profiteering from the decline in the US economy. Internet savvy brides are ordering gowns they’ve tried on in the UK from the States. Even with shipping, many dresses still work out significantly cheaper.

• Buy from the high street, many stores now have dedicated Bridal ranges, starting from £60 at Asda and M&S. See High Street Brides for more.

• Try buying your chosen dress directly from the manufacturer. Shops have to add a premium to cover their overheads such as premises and staff etc and you may be able to avoid paying this by going straight to the source.

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