Agent Provacateur launched their Autumn/Winter lingerie collection today, with both Peaches Geldof and friend Daisy Lowe (girlfriend of producer Mark Ronson), modelling in the new campaign.

The adverts titled ‘Season of the Witch‘ show Peaches posing in suspenders and a black see through negligee, whilst she ‘tempts’ a model with a cherry.

The company have been quoted stating “She’s hot, young and of the moment. She’s got an edginess about her and we like the face of the firm to have that hint of danger. We’ve no doubt she’ll be a huge success.” Updated photographs available here

This is much needed new publicity since Peaches married Max Drummey in a suprise wedding ceremony last month, and dominated the papers with the impromtu nuptials.

The campaign is a number of high profile lingerie ranges being launched this season, starting with the D to G, because we’re more than a handful advertising and later this month the Sexy Science by Dita Von Teese, both by Wonderbra.