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H&M to produce a new organic range

Sunday, July 6th, 2008

H&M is now moving into the “Organic” market, and is increasing its efforts to produce clothes made from ethical sources. These clothes are due to be launched across their department stores in Autumn 2009.

The retailer has also announced it will incorporate other organic materials such as recycled wool and polyester. “We are now using organic cotton in all departments,” said H&M Head of Design, Ann-Sofie Johansson.

In the same month Stella McCartney has released her own organic range exclusively at Harvey Nichols.

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Stella McCartney launches organic clothing

Sunday, July 6th, 2008

On July 3rd 2008 Stella McCartney launched the first ever Stella McCartney Organic Collection.

The launch was held at Harvey Nichols 5th Floor restaurant, with guests including , Sophie Ellis Bextor, Corrine Day, Laura Bailey, Camille Belle, Dasha Zhukova, and Bella Freud.

Stella said “The biggest compliment tonight was that most of the people here didn’t even know the collection was organic.”

The 20-piece Organic Collection has all been ethically sourcing. The collection is now available at Harvey Nichols, exclusively.

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