Peaches Geldof, famous for….being the daughter of Bob Geldof and …doing an Agent Provocateur photo shoot (because she is Bob Geldof’s daughter )…and getting photographed  because she is Bob Geldof’s daughter )…and not for taking clothes without paying for them….married Maxx Drummy in a classy Vegas wedding in in August 2008.

After an amazing 6 months many commentators will be shocked to see such a stable, and clearly in love  couple, divorce.

Agent Provacateur launched their Autumn/Winter lingerie collection today, with both Peaches Geldof and friend Daisy Lowe (girlfriend of producer Mark Ronson), modelling in the new campaign.

The adverts titled ‘Season of the Witch‘ show Peaches posing in suspenders and a black see through negligee, whilst she ‘tempts’ a model with a cherry.

The company have been quoted stating “She’s hot, young and of the moment. She’s got an edginess about her and we like the face of the firm to have that hint of danger. We’ve no doubt she’ll be a huge success.” Updated photographs available here

This is much needed new publicity since Peaches married Max Drummey in a suprise wedding ceremony last month, and dominated the papers with the impromtu nuptials.

The campaign is a number of high profile lingerie ranges being launched this season, starting with the D to G, because we’re more than a handful advertising and later this month the Sexy Science by Dita Von Teese, both by Wonderbra.