A large group of women dressed only in their underwear posed in front of a billboard at Charing Cross Road today. They were there to promote the launch of wonderbras new D to G cup range.

The advert is a mosiac made up of 8000 ‘real’ (as in not paid models), womens underwear shots. The individual photographs make up a large picture of new wonderbra model Katie Green.

The company are hoping to capitalise of the previous success of the “Hello Boys” poster campaign from ten years ago. The old advert featured model Eva Herzigova, now sadly a lot more ‘boy’ than ‘hello’ having shrunken to skeletal proportions.

The range has been launched to “answer the demands of the ‘dress to impress myself’ generation” according to wonderbra. Wonderbra spokeswoman Julia Nolan also said: “This is the most inclusive lingerie billboard in history and we’re so proud of our one thousand girls, who are now Wonderbra billboard models”.

The company website has an interactive version of the billboard, which is also being put up at Tottenham Court Road today, so that each of the photographs can be viewed full screen.

The campaign is an interesting response to Marks and Spencers negative press regarding the inflated charge for larger sizes. Wonder if wonderbra will do the same?

Follow link for tips on choosing swimwear for a large bust.